THE EMERGING DIGITAL BATTLE OF THE 21st CENTURY
Empowered digital consumers are changing business every day. Mobile, agile and often fickle, they are pushing the world toward a demand-based, 24/7 economy.
Innovation and cost pressures make IT-based solutions attractive, yet experts say that the ‘human touch’ is still essential for sustainable commercial success.
Constant disruption and evolving tastes make it difficult to get this right. Creating the right balance of technology and ‘touch’ to engage employees, customers, and other stakeholders requires a new mindset, one rooted in personal empathy.
How can we balance ‘tech’ and ‘touch’ in our digital world? ‘The Empathic Enterprise’ traces the intriguing history of this challenge and offers practical answers.